![]() ![]() It calls for active conversion tracking – you’ll also have to assign different values to the conversions you’ve created. This means that your bids will be optimized based on real-time data. With this bid strategy, the focus is on the sales that you generate from your campaigns. Bid strategy 1: Maximizing the conversion value These strategies will help you find the perfect balance between high turnovers and low costs. With smart bidding strategies, you hand over the complex calculations to Google and so reduce your own workload. The most important smart bidding strategies in Google Ads Smart bid strategies include Target CPA, Target ROAS, Conversions, and Maximize Conversion Value. This will let you make optimal use of the data you have collected so that you can achieve your campaign targets. Your campaign bids will be used automatically with the aid of machine learning. It is always advisable to work with a smart bid strategy as soon as you have a specific data basis. Smart bidding: Automatic bidding strategies in Google Ads This means that your bid will only be decided on the basis of your maximum CPC and not according to potential conversions. The downside: You’re not making the best use of the data that Google collects. This type of bid is particularly useful for Search Network, Shopping or Display Network campaigns and it also has the benefit that you always retain full control over your costs. Your CPC will apply to your entire ad group as long as you don’t make any changes at the keyword level. You can set the maximum value of your CPC both for your entire ad group or on a keyword‑specific basis. You set the maximum amount that you’re willing to pay for each click on your advert through a manual cost-per-click (CPC) bid. You’ll find the most important strategies at a glance below: Manual CPC bidding on Google Ads Google Ads offers you several different kinds of manual and automated bid strategies that you can use and try out, depending on what you want to focus on. Google generally distinguishes between two types of bids: manual bid strategies and automated strategies, also known as smart bidding. With a bid strategy, you can specify how your ad will be displayed and which goals you wish to pursue. ![]() Putting it simply, bid strategies are nothing more than specific settings tailored to every type of campaign so that results can be achieved for a chosen budget. You can also generate more conversions using Customer Match – or define new target groups.īut let’s do things one at a time. For example, you can optimize the way that your managed accounts perform with the aid of the right hacks for Google Ads. Yet bid strategies are just one piece of the jigsaw when it comes to improving your performance. ![]() The aim is always to obtain the greatest possible effect in terms of click maximization and conversion generation with the lowest possible budget. Google often works like an exciting auction: the best offer wins, or – to put it directly in Google terms – you can achieve the best possible marketing results for a manageable sum by choosing the right bid strategy. ![]()
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